7 min read

How to Automate KOL Tracking to Stay Up-to-Date


Word-of-mouth is still one of the best forms of marketing. After all, people are more likely to trust recommendations from friends and family than they are to trust advertising. But in today's digital world, word-of-mouth takes on a whole new meaning -- which is why you need KOL tracking.

Now, instead of just talking to our friends and family about the products we like (or don't like), we're sharing our thoughts with the world via social media. And this has big implications for businesses – especially when it comes to KOL tracking.

The Basics of KOL Tracking

KOL tracking is the process of identifying and monitoring the online activities of key opinion leaders (KOLs). This includes monitoring their social media posts, blog articles, and any other online content they produce.

By tracking the online activity of KOLs, companies can gain valuable insights into the latest trends and opinions in their industry. Additionally, KOL tracking can help companies identify potential partners and collaborators.

Why KOL Tracking Is Important

KOL tracking is a way to collect and organize information about medical experts.

This information can include their contact information, areas of expertise, and published research. KOL tracking can help you quickly find and connect with the experts you need to provide the best care for your patients.

In addition to helping you find the experts you need, KOL tracking can also help you keep track of the latest medical research. By subscribing to KOL tracking feeds, you can receive updates on the latest research in your field.

This can help you stay up-to-date on the latest treatments and developments. KOL tracking can be a valuable tool for any life science organization.

KOL management allows you to easily find and connect with the experts you need to provide the best care for your patients. In addition, KOL tracking can help you keep up-to-date on the latest medical research.



How to Set Up a KOL Tracker

O of the best ways to keep up with the latest medical advances is to network with medical professionals. However, it can be difficult to keep track of who is saying what.

One way to stay on top of the latest medical advances is to set up a KOL tracker. A KOL tracker is a way to monitor what medical professionals are saying about certain topics.

By setting up a KOL tracker, you can quickly and easily see what the most influential medical professionals are saying about the topics that interest you. There are a few different ways to set up a KOL tracker.

One popular method is to use Google Alerts. To do this, simply go to Google Alerts and type in the keyword or phrase you want to track.

For example, if you want to track what medical professionals are saying about CAR T-Cell therapy, you would type "CAR T-Cell therapy" into the Google Alerts search bar.

Google Alerts will then send you an email every time it finds a new mention of the keyword or phrase you're tracking.

Another popular method for setting up a KOL tracker is to use an RSS reader. RSS readers are software programs that allow you to subscribe to RSS feeds.

There are many different RSS readers available, but a few popular ones include Feedly and Inoreader. Once you've chosen an RSS reader, you can subscribe to RSS feeds from medical journals, news sites, and even individual medical professionals.

When you subscribe to an RSS feed, you'll receive new articles, blog posts, and other content as soon as it's published. This is a great way to stay up-to-date on the latest medical advances.

Once you've set up a KOL tracker, you can start monitoring what medical professionals are saying about the topics that interest you.

KOL Tracking for Effective Branding

There are a few key things to keep in mind when working with key opinion leaders.

First, it is important to identify the objectives and goals of the project. What are you trying to achieve?

Second, build a good relationship with the KOL. This means being respectful, professional, and responsive to their needs and concerns.

Third, be clear about what you expect from the KOL, and make sure they are comfortable with the level of involvement you are requesting.

Finally, be prepared to offer something of value in return for their help. This could be financial compensation, access to exclusive data or information, or simply recognition for their expertise.

The Benefits of Working With a KOL

A KOL tracker is a software application designed to help you track your online reputation.

It allows you to see what people are saying about you and your brand online. There are a number of different KOL trackers available, but (for the most part) they all work in essentially the same way.

You enter your name or brand into the tracker and it will search the internet for mentions of you. It will then compile all of the mentions into a report that you can review.

The report will show you the sentiment of the mentions, as well as the source. This information can be very valuable in helping you to understand how your online reputation is faring.

It can also help you to identify any negative sentiment and take steps to address it.

There are a few things to keep in mind when using a KOL tracker.

First, it is important to remember that not all mentions of you will be positive. It is important to take the time to review the report and determine which mentions are positive and which are negative.

Second, it is also important to keep in mind that the tracker will only show public mentions. If you have a private account or if the mention is not public, the tracker will not be able to find it.

Finally, it is important to remember that the tracker is not perfect. There may be times when it does not find all the mentions you are searching for.

However, it is still a valuable tool that can help you to track your online reputation.

Tips and Tricks for Getting the Most Out of Your KOL Tracker

  1. Use filters to narrow down your search.
  2. Use the "compare" function to compare different KOLs.
  3. Use the "notes" function to keep track of your thoughts on each KOL.
  4. Use the "favorites" function to save the KOLs that you want to come back to.
  5. Use the "share" function to share KOLs with colleagues.


KOL tracking is an important tool for any business that wants to stay ahead of the curve. By understanding what KOLs are saying about your brand, you can make better-informed decisions about your marketing strategy.

If you are an organization working in life sciences and healthcare we can provide you with the an and overview of KOLs in your field, with on-demand access and ability to book and communicate with them. You can network and collaborate on projects as well as build lasting relationships, all within a compliant and automated structure.

Contact us today to learn more about how we can help further you connect with KOLs today.