In the world of life science, a therapeutic area refers to a medical specialty that focuses on the diagnosis, treatment, and management of a specific disease or condition. Key Opinion Leaders (KOLs) are recognised as experts in a particular therapeutic area and play a crucial role in drug development, clinical trial design, and clinical practice. Despite their high fees, KOLs' insights and expertise can save time and money in the long run. Companies can optimise their KOL engagement strategies by adopting innovative technologies such as data analytics and natural language processing to identify and collaborate with KOLs effectively.
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