This post explains the differences between Key Opinion Leaders (KOLs) and thought leaders in the life sciences industry. While KOLs offer specialized expertise to companies, thought leaders aim to influence the industry by shaping opinions and promoting change. The post highlights the key differences in scope, goals, and incentives between the two and provides actionable tips for executives to connect with them. By understanding these differences, companies can effectively engage with external experts, accelerate innovation, and create meaningful impact.
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